Never did I foresee that a skincare start-up and a DIY Shopify site would transform into a full-time design career.
The year was 2014. Usually, you'd find me experimenting with homemade skincare formulas while studying for my Design Diploma. Lacking in funds, I DIY'd my first-ever Shopify site—and there, a love affair began.
After fumbling my way through and learning as I went, the eComm game had a hold. The Brand was thriving and in-between my part-time role hours, I began helping other start-ups (in combination with my shiny, new diploma) build out their dream websites. The rest as they say is history. What began as a chance at getting paid to be creative has transformed into a true love for helping businesses reach that next level through the power of good EPIC design.
YOUR DESIGNER
When it comes to giving you the inside scoop on what makes me tick - a paragraph may just not be enough.
I'm sure most of my ex boyfriends would describe me as complicated and overly-emotional lol. But I guess I'm ok with that. Along with being a bit too hot to handle comes a deep empathy for animals & a true passion for expression. In any form. I love art, I love authenticity and I love nothing more than getting to know a persons true-selves. I love truth (can you tell I'm a Scorpio yet?). So when it comes to getting to the heart of your brand, I'm like a detective that's just been giving a hot lead. Maybe its my design diploma, maybe its the hours of true-crime. Either way, I am a formidable force when it comes to understanding & translating your vision, your wants, hopes & dreams for your brand and your business.
The DETAILS
A Designer who has walked the path of an eCommerce Brand & a Service-Provider?
It's a no-brainer. Through extensive study and years of experience I've equipped myself with a toolbox full of the most relevant and valuable skills a beaty brand could need. My passion lies in using these skills to transform mere concepts & ideas into fully-fledged brands whose success is truly limitless.
What I'm
loving
True Crime Podcasts. Winter wardrobes. Editorial Fonts. Bright caps. Adidas Sambas. The colour purple. Living By the beach. My growing garden.
What I'm
learning
Growing my team. Patience. Growing my Pinterest Account. Not relying on the algo for business growth. Not comparing myself to others. Becoming more efficient. Loving my body more.
What I'm
not about
Vanity metrics. Instagram filters. Early alarms. Tik Tok. Networking events. Parabens & synthetic skin care ingredients. Mean girl attitudes. Talking on the phone.
what I
believe
Never has there been a better time to start a business and with the right team and mindset, the sky really is the limit on how successful we can all become.
by the numbers
334
Iced Lattes Consumed p/a
285+
Fonts in the Library
56+
Clients
10k+
True-Crime Podcast Hrs
ON MY MOODBOARD
Chrome anything
quality skin care
tanned skin!
YOU WILL bloom IF YOU TAKE THE TIME TO water YOURSELF.
— HELEEN DULI
MY favourite RESOURCES
Check out my list of business resources to help you streamline & automate your business. From website platforms, email marketing & course creation, we have it all.
CURRENTLY USING:
Thrivecart
ShowIt
Shopify
Calendly
Tonic Site Shop
Follow along on my social channels where I share BTS of my Designer life, Projects plus my best tips & tricks for business & beyond.
Follow along →
Moodboard Heaven →
I get opinionated →
